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Principles of marketing : a value-based approach

Publication Data

Title Principles of marketing : a value-based approach
Contributors Ayantunji Gbadamosi, Ian K. Bathgate, Sonny Nwankwo
Publisher Palgrave Macmillan
Publication date 2013
Publication location Basingstoke
Language English

Topics

016503085

Catalogue Data

OBNB ID GBB386689
ISBN 10 0230392709
ISBN 13 9780230392700
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xxvii, 400 pages

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Principles of marketing : a value-based approach. ISBN 9780230392700. Published by Palgrave Macmillan in 2013. Publication and catalogue information, links to buy online and reader comments.

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