Basic marketing research : customer insights and managerial action :: Gilbert A. Churchill :: ISBN 9781133188544 :: Cengage Learning 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title Basic marketing research : customer insights and managerial action
Author Gilbert A. Churchill
Contributors Tom J. Brown, Tracy A. Suter
Publisher Cengage Learning
Publication date 2014
Publication location Australia
Language English

Topics

016503713

Catalogue Data

OBNB ID GBB387316
ISBN 10 1133188540
ISBN 13 9781133188544
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>8th 8th edition
P1053 xxvi, 478 pages
P1042 Includes bibliographical references and index.

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Basic marketing research : customer insights and managerial action by Gilbert A. Churchill. ISBN 9781133188544. Published by Cengage Learning in 2014. Publication and catalogue information, links to buy online and reader comments.