The brand IDEA : managing nonprofit brands with integrity, democracy and affinity :: Nathalie Laidler-Kylander :: ISBN 9781118555835 :: Jossey-Bass 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title The brand IDEA : managing nonprofit brands with integrity, democracy and affinity
Author Nathalie Laidler-Kylander
Contributor Julia Shepard Stenzel
Publisher Jossey-Bass
Publication date 2014
Publication location San Francisco, CA
Language English

Topics

Nonprofit organizations :: Management
Nonprofit organizations :: Marketing
016508171

Catalogue Data

OBNB ID GBB389849
ISBN 10 111855583X
ISBN 13 9781118555835
Type BibliographicResource, Book
Dewey Classification 658.048

ISBD

P1008>First First edition
P1053 xviii, 214 pages
P1042 Includes bibliographical references and index.

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The brand IDEA : managing nonprofit brands with integrity, democracy and affinity by Nathalie Laidler-Kylander. ISBN 9781118555835. Published by Jossey-Bass in 2014. Publication and catalogue information, links to buy online and reader comments.