Machine generated contents note: Preface: the U.S. presidential election of 2012; Introduction; 1. Political marketing: why it matters; 2. Political marketers: who are they and what do they think they are doing?; 3. Political brands: the latest stage of political marketing and the case of Tony Blair; 4. George W. Bush: the ultimate brand?; 5. Campaigning effects: how do they know what works?; 6. Citizen consumers, political marketing and democracy; Conclusion: Hope not fear.
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Consumer democracy : the marketing of politics by Margaret Scammell. ISBN 9780521545242. Published by Cambridge University Press in 2014. Publication and catalogue information, links to buy online and reader comments.
