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International perspectives of marketing theory
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International perspectives of marketing theory

Publication Data

Contents

v. 1. Performing marketing
v. 2. Managing marketplace relations
v. 3. Boundaries of marketing and consumer practice
v. 4. Transforming marketing, consumer and society dynamics.

Topics

Catalogue Data

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International perspectives of marketing theory. ISBN 9781446273609. Published by SAGE in 2014. Publication and catalogue information, links to buy online and reader comments.

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