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Philosophy of marketing
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Philosophy of marketing

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Contents

v. 1. Historical and philosophical overview
v. 2. General theory and the realism versus relativism debates
v. 3. Alternative and multiple paradigms
v. 4. Rethinking concepts
v. 5. Consumer studies.

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Philosophy of marketing. ISBN 9781446274910. Published by SAGE in 2014. Publication and catalogue information, links to buy online and reader comments.

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