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Marketing analytics : data-driven techniques with Microsoft Excel

Wayne L. Winston

Publication Data

Title Marketing analytics : data-driven techniques with Microsoft Excel
Author Wayne L. Winston
Publisher John Wiley & Sons
Publication date 2014
Publication location Indianapolis, IN
Language English

Descriptive Notes

Includes index.

Topics

Marketing research :: Data processing
016537165

Catalogue Data

OBNB ID GBB3A1474
ISBN 10 111837343X
ISBN 13 9781118373439
Type BibliographicResource, Book
Dewey Classification 658.80072

ISBD

P1053 xxx, 690 pages

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Marketing analytics : data-driven techniques with Microsoft Excel by Wayne L. Winston. ISBN 9781118373439. Published by John Wiley & Sons in 2014. Publication and catalogue information, links to buy online and reader comments.

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