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Defending your brand : how smart companies use defensive strategy to deal with competitive attacks

Tim Calkins

Publication Data

Title Defending your brand : how smart companies use defensive strategy to deal with competitive attacks
Author Tim Calkins
Publisher Palgrave Macmillan
Publication date 2014
Publication location Basingstoke
Language English

Descriptive Notes

Originally published: 2012.

Topics

Product management
016547499

Catalogue Data

OBNB ID GBB3A5887
ISBN 10 1137278757
ISBN 13 9781137278753
Type BibliographicResource, Book
Dewey Classification 658.4012

ISBD

P1053 294 pages
P1042 Includes bibliographical references and index.

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Defending your brand : how smart companies use defensive strategy to deal with competitive attacks by Tim Calkins. ISBN 9781137278753. Published by Palgrave Macmillan in 2014. Publication and catalogue information, links to buy online and reader comments.