Principles of services marketing :: Adrian Palmer :: ISBN 9780077152345 :: McGraw-Hill Education/Higher education 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title Principles of services marketing
Author Adrian Palmer
Publisher McGraw-Hill Education/Higher education
Publication date 2014
Publication location Maidenhead
Language English

Descriptive Notes

Previous ed.: 2011.

Topics

016557237

Catalogue Data

OBNB ID GBB3A8833
ISBN 10 0077152344
ISBN 13 9780077152345
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>7th 7th edition
P1053 xviii, 495 pages
P1042 Includes bibliographical references and index.

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Principles of services marketing by Adrian Palmer. ISBN 9780077152345. Published by McGraw-Hill Education/Higher education in 2014. Publication and catalogue information, links to buy online and reader comments.