Introduction
Challenges of globalization
Global urban hierarchy and asymmetry
Underlying dynamics : city attraction hypothesis
Living in a branded world
City branding as a strategic tool
Economic profiles of post-industrial cities
From win-win situation to creative class struggle
New paradigm for urban management
Conclusion.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
The political economy of city branding by Ari-Veikko Anttiroiko. ISBN 9780415859455. Published by Routledge in 2014. Publication and catalogue information, links to buy online and reader comments.
