Countering brandjacking in the digital age ... and other hidden risks to your brand :: Cristopher Hofman :: ISBN 9781447155799 :: Springer 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Countering brandjacking in the digital age ... and other hidden risks to your brand
Author Cristopher Hofman
Contributor Simeon Keates
Publisher Springer
Publication date 2013
Publication location London
Language English

Descriptive Notes

Includes QR code.

Topics

Branding (Marketing)
Digital communications
Brand name products

Catalogue Data

OBNB ID GBB5D3581
ISBN 10 1447155793
ISBN 13 9781447155799
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 viii, 87 pages
P1042 Includes bibliographical references.

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Countering brandjacking in the digital age ... and other hidden risks to your brand by Cristopher Hofman. ISBN 9781447155799. Published by Springer in 2013. Publication and catalogue information, links to buy online and reader comments.