Contemporary brand management :: Johny K. Johansson :: ISBN 9781452242873 :: SAGE Publications, Inc. 2015 :: OBNB, the Open British National Bibliography

Publication Data

Title Contemporary brand management
Author Johny K. Johansson
Publisher SAGE Publications, Inc.
Publication date 2015
Publication location Thousand Oaks, CA
Language English

Branding fundamentals
How brands work
Brand equity and brand value
Brand positioning
Building a new brand
Branding strategies
Managing an established brand
Brand extension
International brand expansion
Brand acquisition and portfolios
New branding applications
Summary and new extensions
References.

Topics

Branding (Marketing) :: Management
016597594

Catalogue Data

OBNB ID GBB402818
ISBN 10 1452242879
ISBN 13 9781452242873
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xi, 259 pages
P1042 Includes bibliographical references and index.

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Contemporary brand management by Johny K. Johansson. ISBN 9781452242873. Published by SAGE Publications, Inc. in 2015. Publication and catalogue information, links to buy online and reader comments.

Contemporary brand management

Johny K. Johansson

Publication Data

Contents

Topics

Catalogue Data

ISBD

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