Introduction : political television spots
Method : the functional approach to political advertising
In the beginning, 1952, 1956; the Democrats ascend, 1960, 1964
Nixon's return, 1968, 1972; after Watergate, 1976, 1980
Republicans in control, 1984, 1988; the end of the millennium, 1992, 1996
George W. Bush in the Oval Office, 2000, 2004; Barack Obama, African American president, 2008, 2012
Third-party candidate political TV spots : another choice
Other theories : issue ownership and functional federalism in political TV spots
Non-presidential and non-U.S. TV spots
Trends and contrasts of political television spots
Development of american political television spots
Conclusions and implications.
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A functional analysis of political television advertisements by William L. Benoit. ISBN 9780739188989. Published by Lexington Books in 2014. Publication and catalogue information, links to buy online and reader comments.
