Foreword
Introduction : can you predict the unexpected?
From the conventional to the new emerging paradigm
Disrupter's paradise
The conventional paradigm
How a new paradigm is emerging
Towards a new paradigm?
On the inner workings of black swans
Apple, the black swan
Aravind : the McDonaldization of eye care
Emirates Airlines : globalization from the desert
Huawei : countryside surrounding cities
Natura : globalizing beauty!
Nokia : from ugly duckling to white swan to Ryanair : a true disrupter
Tata Motors : reverse imperialism
Beyond strategy and metrics
Going beyond strategy
Appendix 1: Metrics and diagnostics
Appendix 2: Company of the future metric.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Beyond strategy : the impact of next generation companies by Michael Moesgaard Andersen. ISBN 9780415537131. Published by Routledge in 2014. Publication and catalogue information, links to buy online and reader comments.
