Policy and marketing strategies for digital media :: ISBN 9780415747714 :: Routledge, Taylor & Francis Group 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title Policy and marketing strategies for digital media
Contributors Yu-li Liu, Robert G. Picard
Publisher Routledge, Taylor & Francis Group
Publication date 2014
Publication location New York
Language English

Topics

Telecommunication policy
Telecommunication :: Marketing
Mass media :: Technological innovations
Digital media

Catalogue Data

OBNB ID GBB424120
ISBN 10 0415747716
ISBN 13 9780415747714
Type BibliographicResource, Book
Dewey Classification 384.0684

ISBD

P1053 viii, 312 pages
P1042 Includes bibliographical references and index.

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Policy and marketing strategies for digital media. ISBN 9780415747714. Published by Routledge, Taylor & Francis Group in 2014. Publication and catalogue information, links to buy online and reader comments.