v. 1. Organizational buying behavior / volume editor Robert J. Thomas Ph.D. ; contributors Wesley J. Johnston, Ph.D., Robert E. Spekman, Ph.D., Arch G. Woodside, Ph.D.
v. 2. Consumer behavior / volume editor Barbara E. Kahn and Robert J. Meyer, Ph.D. ; contributors John Deighton, Ph.D., Arun K. Jain, Ph.D., David Schmittlein, Ph.D.
v. 3. Product and new product management / volume editor Vijay Mahajan, Ph.D. ; contributors Eitan Muller, Ph.D., Arvind Rangaswamy, Ph.D., Glen L. Urban, Ph.D.
v. 4. Marketing strategy / volume editor David J. Reibstein, Ph.D. ; contributors George S. Day, Ph.D., Dominique Hanssens, Ph.D., Christine Moorman, Ph.D.
v. 5. Market segmentation / volume editor David R. Bell, Ph.D. ; contributors Jehoshua Eliashberg, Ph.D., Sunil Gupta, Ph.D., Gary L. Lilen, Ph.D.
v. 6. Global marketing / volume editor Arun K. Jain, Ph.D. ; contributors Roger J. Calantone, Ph.D., C. Samuel Craig, Ph.D., Johny K. Johansson, Ph.D., Roger A. Layton, Ph.D.
v. 7. Marketing research and modeling / volume editor Vithala R. Rao, Ph.D. ; contributors Naresh K. Malhotra, Ph.D., Howard R. Moskowitz, Ph.D., Joel H. Steckel, Ph.D.
v. 8. The future of marketing / volume editor George S. Day, Ph.D. ; contributors Philip Kotler, Ph.D., David J. Reibstein, Ph.D., Frederick E. Webster, Jr., Ph.D.
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Legends in marketing. Yoram (Jerry) Wind. ISBN 9788132110033. Published by SAGE in 2014. Publication and catalogue information, links to buy online and reader comments.
