From great to gone : why FMCG companies are losing the race for customers :: Peter Lorange :: ISBN 9781472435569 :: Gower 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title From great to gone : why FMCG companies are losing the race for customers
Author Peter Lorange
Contributor Jimmi Rembiszewski
Publisher Gower
Publication date 2014
Publication location Farnham, Surrey, UK
Language English

The dilemmas of FMCGs in the 21st century
The rise of the post-millennium consumer
From FMCGs to FICGs: bridging the innovation gap
External barriers to innovation
Internal barriers to innovation.

Topics

Marketing research
Consumer behavior
Consumer goods
New products
016650092

Catalogue Data

OBNB ID GBB429186
ISBN 10 1472435567
ISBN 13 9781472435569
Type BibliographicResource, Book
Dewey Classification 658.4012

ISBD

P1053 xi, 161 pages
P1042 Includes bibliographical references and index.

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From great to gone : why FMCG companies are losing the race for customers by Peter Lorange. ISBN 9781472435569. Published by Gower in 2014. Publication and catalogue information, links to buy online and reader comments.

From great to gone : why FMCG companies are losing the race for customers

Peter Lorange

Publication Data

Contents

Topics

Catalogue Data

ISBD

Buy a copy