Machine generated contents note:
1. Introduction; Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades2. Do Very Young Children Understand Persuasive Intent in Advertisements?; Moondore Ali and Mark Blades3. The Development of Children's Scepticism about Advertising; Maria T. Chu, Mark Blades and Jane Herbert4. Commercial Food Promotion to Children; Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford5. Alcohol Advertising and Young People; Barrie Gunter6. Advertising to Children in China; Kara Chan7. Parents' Beliefs about, and Attitudes to, Marketing to Children; Caroline Oates, Nicki Newman and Athanasia Tziortzi8. The Family's Role in Children's Interpretation of Advertising; Moniek Buijzen 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising; Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness; Laura Owen, Charlie Lewis and Susan Auty11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages; Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates12. The Influence of Advergames on Children's Consumer Choices and Behaviour; Amanda E. Staiano and Sandra L. Calvert13. Conclusions; Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades.
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Advertising to children : new directions, new media. ISBN 9780230252028. Published by Palgrave Macmillan in 2014. Publication and catalogue information, links to buy online and reader comments.
