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The impact of service bundling on consumer switching behaviour : evidence from UK communication markets

Tim Burnett

Publication Data

Title The impact of service bundling on consumer switching behaviour : evidence from UK communication markets
Author Tim Burnett
Contributor Centre for Market and Public Organisation
Publisher CMPO
Publication date 2014
Publication location Bristol
Language English

Topics

Consumer behavior
Bundling (Marketing)
Telecommunication :: Great Britain :: Marketing

Catalogue Data

OBNB ID GBB5D6547
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1053 50 pages
P1042 Includes bibliographical references.

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The impact of service bundling on consumer switching behaviour : evidence from UK communication markets by Tim Burnett. Published by CMPO in 2014. Publication and catalogue information, links to buy online and reader comments.