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Analytics and dynamic customer strategy : big profits from big data

John F. Tanner

Publication Data

Title Analytics and dynamic customer strategy : big profits from big data
Author John F. Tanner
Publisher John Wiley & Sons
Publication date 2014
Publication location Hoboken
Language English

Descriptive Notes

Includes index.

Topics

Customer relations
Relationship marketing
016760919

Catalogue Data

OBNB ID GBB465137
ISBN 10 1118905733
ISBN 13 9781118905739
Type BibliographicResource, Book
Dewey Classification 658.834

ISBD

P1053 xviii, 235 pages

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Analytics and dynamic customer strategy : big profits from big data by John F. Tanner. ISBN 9781118905739. Published by John Wiley & Sons in 2014. Publication and catalogue information, links to buy online and reader comments.

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