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Essentials of marketing research : a hands-on approach

Naresh K. Malhotra

Publication Data

Title Essentials of marketing research : a hands-on approach
Author Naresh K. Malhotra
Publisher Pearson
Publication date 2015
Publication location Boston
Language English

Topics

016786183

Catalogue Data

OBNB ID GBB5D8232
ISBN 10 1292060166
ISBN 13 9781292060163
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>Global Global edition
P1053 432 pages
P1042 Includes bibliographical references and index.

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Essentials of marketing research : a hands-on approach by Naresh K. Malhotra. ISBN 9781292060163. Published by Pearson in 2015. Publication and catalogue information, links to buy online and reader comments.

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