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Managing the football world cup
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Managing the football world cup

Publication Data

Contents

Machine generated contents note:
1. Managing the World Cup: Managerial Dimensions; Stephen Frawley and Daryl Adair
2. Managing World Cup Legacy; John Horne
3. Using New Media to Engage Consumers at the Football World Cup; Adam Karg and Daniel Lock
4. Broadcasting the World Cup; Harry Arne Solberg and Chris Gratton
5. Ambush Marketing and the Football World Cup; Simon Chadwick, Ran Liu and Des Thwaites
6. The Challenge of Utilising World Cup Venues; Holger Preuss, Harry Arne Solberg and Jens Alm
7. World Cup Stadium Development and Sustainability; Les Street, Stephen Frawley and Sarah Cobourn
8. Beyond the Stadium: Football World Cup Fan Fests and Global Live Sites; Simone Eisenhauer, Daryl Adair and Tracy Taylor
9. Managing Transport at the Football World Cup; Eva Kassens-Noor
10. Managing Security at the World Cup; Kristine Toohey and Tracy Taylor
11. An Evaluation of the FIFA Governance Reform Process of 2011-2013; Roger Pielke, Jr.
12. Managing the World Cup: Future Research; Stephen Frawley and Daryl Adair.

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Managing the football world cup. ISBN 9781137373663. Published by Palgrave Macmillan in 2014. Publication and catalogue information, links to buy online and reader comments.

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