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The new Chinese traveler : business opportunities from the Chinese travel revolution
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The new Chinese traveler : business opportunities from the Chinese travel revolution

Gary Bowerman

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Contents

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1.Beyond the Middle Kingdom: The Makings of a Travel Revolution 2.Building A Brand New Industry: From ADS to the New Tourism Law 3.Going Global: China's New Travel Class Spreads its Wings 4.Magnetised by Macau: Creating a Global Tourism Phenomenon 5.The Purchasing Prerogative: Hong Kong and Shopping Tourism 6.Sun, Sea & Shopping: China Goes to the Beach 7.Lights, Camera, Action: Chinese Tourism on TV and Film8.All Around the World: Tourism Marketers Target China 9.A Place to Stay: Checking in With Chinese Travellers 10. Taking Flight: China's Aviation Revolution 11. The Media Game: Publishing for the Modern Traveller 12. Smart Travel, Chinese Style: Trip Planning and New Technology 13. Keeping it Local: Fast Trains, Ski Slopes and the 'New Macao' 14. The Resort Revolution: Chinese Weekenders in Search of Style 15. Economics in Action: Business Travellers Explore New Frontiers.

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The new Chinese traveler : business opportunities from the Chinese travel revolution by Gary Bowerman. ISBN 9781137397287. Published by Palgrave Macmillan in 2014. Publication and catalogue information, links to buy online and reader comments.

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