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Strategic communication
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Strategic communication

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Contents

v. 1. Defining strategic communication: groundings, forewarnings, and calls to action
v. 2. Public arena: input, power, converging/diverging voices, and tensions
v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives
v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions.

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Strategic communication. ISBN 9781446275832. Published by SAGE reference in 2015. Publication and catalogue information, links to buy online and reader comments.

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