"First edition published by Thomson Learning 2007"--Title page verso.
Topics
United States
Catalogue Data
OBNB ID GBB4E2725
ISBN 10 144625903X
ISBN 13 9781446259030
Type BibliographicResource, Book
ISBD
P1008>Second Second edition
P1053 ix, 420 pages
P1042 Includes bibliographical references and index.
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Marketing communications by John Egan. ISBN 9781446259030. Published by SAGE in 2015. Publication and catalogue information, links to buy online and reader comments.