Bob McKercher is the first author listed on the title page of the previous edition.
SECTION A: Setting the context
Defining cultural tourism
Challenges in achieving sustainable cultural tourism
Issues, benefits, risks and costs
SECTION B: Cultural assets. Cultural heritage management principles and practice (with special reference to World Heritage)
Tangible cultural heritage
Intangible cultural heritage and creative arts
SECTION C: Tourism, the tourist and stakeholders. How tourism works
The cultural tourism market: a cultural tourism typology
Tourism attraction system, markers and gatekeepers
SECTION D: Products. Cultural tourism products
Assessing product potential
Market appeal/Robusticity matrix: a site specific auditing tool
SECTION E: Operationalization. Framework for understanding what is necessary for a successful attraction
Applying planning and management frameworks
Experience creation.
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Cultural tourism by Hilary Du Cros. ISBN 9780415833974. Published by Routledge in 2015. Publication and catalogue information, links to buy online and reader comments.
