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Marketing to the 90s generation : global data on society, consumption, and identity

Anders Parment

Publication Data

Title Marketing to the 90s generation : global data on society, consumption, and identity
Author Anders Parment
Publisher Palgrave Macmillan
Publication date 2014
Publication location New York, NY
Language English

Topics

Young adult consumers
Generation Y
016939634

Catalogue Data

OBNB ID GBB4C6526
ISBN 10 1137444290
ISBN 13 9781137444295
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 xxi, 185 pages
P1042 Includes bibliographical references and index.

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Marketing to the 90s generation : global data on society, consumption, and identity by Anders Parment. ISBN 9781137444295. Published by Palgrave Macmillan in 2014. Publication and catalogue information, links to buy online and reader comments.