Ethical and social marketing in Asia

Publication Data

• Title Ethical and social marketing in Asia
• Author Bang Nguyen
• Contributor Chris Rowley
• Publisher Chandos Publishing
• Publication date 2015
• Publication location Oxford
• Language English

Contents

Introduction to ethical and social marketing in Asia: Incorporating fairness management

• Ethical marketing: China, Taiwan, Japan and South Korea

Ruizhi Yuan, Martin J. Liu and Jianchang Liu

• Ethical marketing: Singapore, Malaysia and Thailand

Bang Nguyen, Cheng-Hao Steve Chen, Meng-Shan Sharon Wu and T.C. Melewar

• Ethical marketing: India, Pakistan and Bangladesh

Mithileshwar Jha

• 5 Ethical marketing in Vietnam, Cambodia, the Philippines

and Indonesia

Jeremy Pearce, Mattia Miani, Michael Segon and Bang Nguyen

• Social marketing in China, Taiwan, Japan and South Korea

Stephan Dahl

• 7 Social marketing: Singapore, Malaysia and Thailand

Sharyn Rundle-Thiele

• 8 Social marketing: India, Pakistan and Bangladesh

Dilip S. Mutum, Ezlika Ghazali and Anvita Kumar

• 9 Social marketing: Cambodia, Indonesia, the Philippines and Vietnam

Lukas Parker, Linda Brennan and Dang Nguyen

• Fairness management: China, Taiwan, Japan and South Korea

Nikki Lee-Wingate

• 11 Fairness management: Singapore, Malaysia and Thailand

Bang Nguyen, Lyndon Simkin and S F Syed Alwi

• 12 Fairness management: India, Pakistan and Bangladesh

Bang Nguyen, Lyndon Simkin and Sanjit Kumar Roy

• 13 Fairness management: Vietnam, Cambodia, the Philippines and

Indonesia

Allen Yu and Bang Nguyen

• 14 Conclusion to ethical and social marketing in Asia: incorporating

fairness management?

Bang Nguyen and Chris Rowley

Topics

• Marketing :: Moral and ethical aspects :: Asia
• 016947789

Ethical and social marketing in Asia by Bang Nguyen. ISBN 9780081001042. Published by Chandos Publishing in 2015. Publication and catalogue information, links to buy online and reader comments.