Ethical and social marketing in Asia : incorporating fairness management :: Bang Xuân Nguyen :: ISBN 9780081000977 :: Elsevier 2015 :: OBNB, the Open British National Bibliography

Publication Data

Title Ethical and social marketing in Asia : incorporating fairness management
Author Bang Xuân Nguyen
Contributor Chris Rowley
Publisher Elsevier
Publication date 2015
Publication location Amsterdam
Language English

Topics

Social marketing :: Asia
Social marketing :: Asia :: Case studies
Marketing :: Moral and ethical aspects :: Asia
Marketing :: Moral and ethical aspects :: Asia :: Case studies

Catalogue Data

OBNB ID GBB4D6268
ISBN 10 0081000979
ISBN 13 9780081000977
Type BibliographicResource, Book
Dewey Classification 658.80095

ISBD

P1053 xxvi, 309 pages
P1042 Includes bibliographical references and index.

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Ethical and social marketing in Asia : incorporating fairness management by Bang Xuân Nguyen. ISBN 9780081000977. Published by Elsevier in 2015. Publication and catalogue information, links to buy online and reader comments.