v. 1. Traditional decision-oriented approaches: attitude, information-processing, and features-perceptions-affect models / volume editor, Joel Huber
v. 2. "Radical" experiential views: the consumption experience and customer value / volume editor, Elizabeth C. Hirschman
v. 3. Emotions / volume editor, Meryl P. Gardner
v. 4. Esthetics and tastes, part I: art and entertainment / volume editor, Finola Kerrigan
v. 5. Esthetics and tastes, part II: effects of personality, class, and expertise / volume editor, Michela Addis
v. 6. Nostalgia and age-related preferences / volume editor, Robert M. Schindler
v. 7. Quantitative methods: MDS, MDA, CCA, and beyond / volume editor, William L. Moore
v. 8. Qualitative methods, part I: interpretive approaches / volume editor, John O'Shaughnessy
v. 9. Qualitative methods, part II: symbolic consumer behavior or consumption symbolism / volume editor, Alan Bradshaw
v. 10. Qualitative methods, part III: subjective personal introspection / volume editor, Stephen J. Gould
v. 11. Marketing applications: branding, communications, and strategy / volume editor, Pierre Berthon
v. 12. Macromarketing applications, part I: ethical concerns, social issues, and animal companions / volume editor, Clifford J. Schultz, II
v. 13. Macromarketing applications, part II: marketing versus consumer research / volume editor, Ronald Paul Hill
v. 14. Inspirational applications, part I: marketing education / volume editor, Herbert Jack Rotfeld
v. 15. Inspirational applications, part II: scholarship and creativity / volume editor, William L. Wilkie.
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Legends in consumer behavior. Morris B. Holbrook by Morris B. Holbrook. ISBN 9788132118602. Published by SAGE in 2015. Publication and catalogue information, links to buy online and reader comments.
