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Origination : the geographies of brands and branding

Andy Pike

Publication Data

Title Origination : the geographies of brands and branding
Author Andy Pike
Publisher Wiley-Blackwell
Publication date 2015
Publication location Chichester
Language English

Topics

Business names
Branding (Marketing)

Catalogue Data

OBNB ID GBB513066
ISBN 10 1118556402
ISBN 13 9781118556405
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xiii, 228 pages
P1042 Includes bibliographical references and index.

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Origination : the geographies of brands and branding by Andy Pike. ISBN 9781118556405. Published by Wiley-Blackwell in 2015. Publication and catalogue information, links to buy online and reader comments.

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