Machine generated contents note:
Dedication
Preface
Acknowledgements
About this Book
Introduction
1. Pre-opening Preparations
2. Retail Marketing Strategy Development
3. Fitting into Multi-Layered Retail Competition
4. Major Trends in the Retailing Sector which Independents Must Know
5. The Retail Evolution
6. Capitalizing on Market Potentials
7. Consumer Behavior and Retail Strategy
Appendix to 7 The High Touch Effect
8. Strategy Alternatives
9. Developing Measuring, and Managing Store Image
10. People are our Strength
11. We Must Communicate with our Market
12. Developing a Merchandise Mix
13. Pricing Strategies
14. Being Connected to a Supply Chain
15. Store Performance Evaluation
Postscript.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Coping with retail giants : gaining an edge over discounters by A. Coskun Samli. ISBN 9781137476333. Published by Palgrave Macmillan in 2015. Publication and catalogue information, links to buy online and reader comments.
