Marketing research :: Carl McDaniel :: ISBN 9781118808849 :: Wiley 2015 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing research
Author Carl McDaniel
Contributor Roger Gates
Publisher Wiley
Publication date 2015
Publication location Hoboken, NJ
Language English

Descriptive Notes

Previous edition: 2010.
"Includes new, exclusive nationwide survey data set on quick service restaurants"--Cover.

Topics

United States

Catalogue Data

OBNB ID GBB560971
ISBN 10 1118808843
ISBN 13 9781118808849
Type BibliographicResource, Book

ISBD

P1008>Tenth Tenth edition
P1053 617 pages in various pagings
P1042 Includes bibliographical references and index.

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Marketing research by Carl McDaniel. ISBN 9781118808849. Published by Wiley in 2015. Publication and catalogue information, links to buy online and reader comments.