Menu
Essentials of Strategic Management
Enlarge

Essentials of Strategic Management

Martyn Pitt

Publication Data

Contents

The Essence of Strategy and Strategic Management
Understanding the External Environment
Industry Sector Environments
Enterprise Stakeholders, Identity and Purpose
Enterprise Resources Distinctive Capabilities
Strategic Decision-Making
Enterprise-Level Strategy Frameworks
Scale, Non-Scale and Vertical Strategies
Innovation Strategies
Diversification Strategies in the Multi-Activity Enterprise
Acquisition, Merger and Alliance Strategies
Multinational and Global Strategies
Strategy Implementation and Change Management

Topics

Catalogue Data

ISBD

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Essentials of Strategic Management by Martyn Pitt. ISBN 9781446290774. Published by SAGE in 2012. Publication and catalogue information, links to buy online and reader comments.

obnb.uk is a Good Stuff website.