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Part I: Before the Survey
Chapter 1: Introduction to Survey Research
What is survey research?
How do you know if a survey is good?
Surveys about Teachers: Are They Good Teachers?
Applications of Survey Research
Technology and Survey Research
The Ethics of Survey Research
Key Decisions about Survey Research: What’s Ahead
Part II: Questionnaire Design
Chapter 2: Types of Surveys
Omnibus Surveys
Administration
Importance of Proper Training of Interviewers
Types of Surveys
Chapter 3: The Survey Instrument
The Cover Letter
The Survey Instrument
Appearance, Formatting, and Design
Chapter 4: Survey Question Construction
Concept Measurement: Traits, Assessments, and Sentiments
Complex Concepts Question Development
Responses to Questions
Measurement Error
Chapter 5: Validity and Reliability
Reliability
Correlation
Types of Reliability and Estimation
Validity
Chapter 6: Pre-testing and Pilot Testing
Pre-testing
Pilot Testing
Pre-test and Pilot Test Limitations
Part III: Implementing a Survey
Chapter 7: Selecting a Sample: Probability Sampling
Sampling Terminology
Sampling Theory
Probability Sampling Techniques
Chapter 8: Non-Probability Sampling and Sampling Hard to Find Populations
Convenience Sampling
Quota Sampling
Purposive Sampling
Sampling Hard to Find Populations
Chapter 9: Improving Response Rates and Retention
Response Rates and Non-response Errors
Non-response Bias
Attrition in Panel Studies
Methods to Increase Participant Contact and Participant Cooperation
Chapter 10: Technologies to Develop and Implement Surveys
Mail Survey Administration
Computer-assisted Interviewing
Post-survey Data Entry and Data Cleaning Technology
Contracting with a Research Center to Conduct the Survey
Chapter 11: Data Collection
The Self-administered Cross-sectional Mailed Survey
The Self-administered Longitudinal Panel Mailed Survey
Interviewer-administered Surveys
Self-administered Web Surveys
Comparing Survey Types
Storage Needs
Part IV: Post-Survey Data Management and Analysis
Chapter 12: Data Entry
Data Entry
Documentation
Chapter 13: Data Cleaning
Simple Cross-sectional Data Cleaning
Cosmetic Cleaning
Skip Patterns
Multiple-response Questions
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The practice of survey research : theory and applications by Erin E. (Elizabeth) Ruel. ISBN 9781483311654. Published by SAGE in 2015. Publication and catalogue information, links to buy online and reader comments.