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The development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry

Jean-Paul Gaudillière

Publication Data

Title The development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
Author Jean-Paul Gaudillière
Contributors Jean-Paul Gaudillière, Ulrike Thoms
Publisher Routledge
Publication date 2015
Publication location London
Language English

Topics

Drugs :: Marketing :: History :: 20th century
Pharmaceutical industry :: History :: 20th century

Catalogue Data

OBNB ID GBB595734
ISBN 10 1317316851
ISBN 13 9781317316855
Type BibliographicResource, Book
Dewey Classification 338.4761510904

ISBD

P1053 1 online resource.

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The development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry by Jean-Paul Gaudillière. ISBN 9781317316855. Published by Routledge in 2015. Publication and catalogue information, links to buy online and reader comments.