"Premier reference source"--Cover.
Preface
Marketing
/ marketing with twitter: challenges and opportunities / Alena Soboleva, University of Western Sydney, Australia, Suzan Burton, University of Western Sydney, Australia, Alia Khan, University of Western Sydney, Australia
A cross-cultural comparison of micro-blogging sites : sina weibo vs. twitter / Bela Florenthal, Ph.D., William Paterson University, USA, Mike Chen-Ho Chao, Ph.D., William Paterson University, USA
The role of micro-blogging in responding to corporate controversy / Megan Lambert, University of Central Florida, USA, Stephanie Vie, University of Central Florida, USA
Engaging customers via twitter : three successful communicative strategies / Veronica Ravaglia, Università Cattolica del Sacro Cuore, Italy, Eleonora Brivio, Università Cattolica del Sacro Cuore, Italy, Guendalina Graffigna, Università Cattolica del Sacro Cuore, Italy
Customer service
Tweeting for service : twitter as a communication channel for customer service / Ilaria Dalla Pozza, IPAG Business School, France, Natalie T. Wood, Saint Joseph¿s University, USA; Edith Cowan University, Australia, Janée N. Burkhalter, Saint Joseph¿s University, USA
Customer service on twitter : company-consumer expectations and service configurations / Alexa K. Fox, Ohio University, USA, Scott Cowley, Arizona State University, USA
Tourism services, micro-blogging and customer feedback : a tourism provider perspective / Marios D. Sotiriadis, University of South Africa, South Africa, Cina Van Zyl, University of South Africa, South African
Managing capital
Whom to trust for financial advice? : the quality of investment advice on twitter / Simon Pickert, Technische Universität München (TUM), TUM School of Management, Germany, Philipp Sandner, Munich Innovation Group GmbH, Germany
Legal implications of utilizing micro-blogs in employment practices : a guide for business and marketing professionals / Stephanie A. Tryce, JD, Saint Joseph's University, USA
Integration of micro-blogs into the human resource management (hrm) areas of recruitment, selection and employee relations / Ryan Petty, Roosevelt University, USA, Laxmikant Manroop, Roosevelt University, USA, Sara Linton, Roosevelt University, USA
Perceptions of risks of non-advertising uses of micro-blogging within small to medium enterprises / Soureh Latif Shabgahi, University of Sheffield, UK
Andrew m. cox, university of sheffield, uk
Insights & metrics
Twitter data acquisition and analysis : methodology and best practice / Stephen Dann, Australian National University, Australia
Micro-blogging as a generator of market insights and competitive intelligence / Elisa Arrigo, University of Milan-Bicocca, Italy
Benchmarking micro-blog performance: twitter content classification framework / Stephen Dann, Australian National University, Australia
Compilation of references
About the contributors
Index.
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Maximizing commerce and marketing strategies through micro-blogging. ISBN 9781466684089. Published by Business Science Reference in 2015. Publication and catalogue information, links to buy online and reader comments.
