Marketing : an introduction :: Gary Armstrong :: ISBN 9781292017518 :: Pearson 2015 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing : an introduction
Author Gary Armstrong
Contributors Philip Kotler, Michael Harker, Ross Brennan
Publisher Pearson
Publication date 2015
Publication location Harlow, England
Language English

Descriptive Notes

"Authorised adaptation from the United Stated edition, entitled Marketing: An Introduction, 12th Edition, ISBN 0133451275 by Armstrong, Gary; Kotler, Philip"--Title page verso.
Previous edition: 2012.

Topics

England

Catalogue Data

OBNB ID GBB5B8452
ISBN 10 1292017511
ISBN 13 9781292017518
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>Third Third edition
P1008>European European adaptation edition
P1053 xxviii, 619 pages
P1042 Includes bibliographical references and index.

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Marketing : an introduction by Gary Armstrong. ISBN 9781292017518. Published by Pearson in 2015. Publication and catalogue information, links to buy online and reader comments.