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Essentials of Strategic Management
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Essentials of Strategic Management

Martyn Pitt

Publication Data

Contents

The Essence of Strategy and Strategic Management
Understanding the External Environment
Industry Sector Environments
Enterprise Stakeholders, Identity and Purpose
Enterprise Resources Distinctive Capabilities
Strategic Decision-Making
Enterprise-Level Strategy Frameworks
Scale, Non-Scale and Vertical Strategies
Innovation Strategies
Diversification Strategies in the Multi-Activity Enterprise
Acquisition, Merger and Alliance Strategies
Multinational and Global Strategies
Strategy Implementation and Change Management

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Essentials of Strategic Management by Martyn Pitt. ISBN 9781446258712. Published by SAGE in 2012. Publication and catalogue information, links to buy online and reader comments.

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