The psychology of advertising :: Bob Michaël Fennis :: ISBN 9781317398936 :: Psychology Press 2015 :: OBNB, the Open British National Bibliography

Publication Data

Title The psychology of advertising
Author Bob Michaël Fennis
Contributor Wolfgang Stroebe
Publisher Psychology Press
Publication date 2015
Publication location New York
Language English

Descriptive Notes

Previous edition: 2010.

Topics

Advertising :: Psychological aspects
Consumer behavior :: Psychological aspects
017635367

Catalogue Data

OBNB ID GBB5H1843
ISBN 10 1317398939
ISBN 13 9781317398936
Type BibliographicResource, Book
Dewey Classification 659.1019

ISBD

P1008>Second Second edition
P1053 1 online resource
P1042 Includes bibliographical references and index.

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The psychology of advertising by Bob Michaël Fennis. ISBN 9781317398936. Published by Psychology Press in 2015. Publication and catalogue information, links to buy online and reader comments.