Planning and managing public relations campaigns : a strategic approach

Publication Data

• Title Planning and managing public relations campaigns : a strategic approach
• Author Anne Gregory
• Publisher KoganPage
• Publication date 2015
• Publication location London
• Language English

Descriptive Notes

This edition previously issued in print: 2014.

Contents

• • Chapter - 01: Planning and Managing; the context;
  • Chapter - 02: Public relations in context;
  • Chapter - 03: Starting the planning process;
  • Chapter - 04: Research and analysis;
  • Chapter - 05: Communication theory and setting aims and objectives;
  • Chapter - 06: Knowing the Publics and Messages;
  • Chapter - 07: Strategy and tactics;
  • Chapter - 08: Timescales and resources;
  • Chapter - 09: Knowing what has been achieved: Evaluation and review

Topics

• Public relations

Planning and managing public relations campaigns : a strategic approach by Anne Gregory. ISBN 9780749468743. Published by KoganPage in 2015. Publication and catalogue information, links to buy online and reader comments.