Principles of marketing :: Philip Kotler :: ISBN 9781292104805 :: Pearson 2016 :: OBNB, the Open British National Bibliography

Publication Data

Title Principles of marketing
Author Philip Kotler
Contributors Gary Armstrong, Anders Parment
Publisher Pearson
Publication date 2016
Publication location Harlow, England
Language English

Descriptive Notes

"Authorised adaptation from the United States edition, entitled Principles of Marketing: Global Edition, 13th edition, ISBN: 9780137006694 by Kotler, Philip; Armstrong, Gary, published by Pearson Education, Inc, publishing as Prentice Hall © 2010."--Title page verso.
Scandinavian first edition published: 2012.

Topics

Marketing :: Textbooks
Marketing :: Scandinavia :: Textbooks
Marketing :: Case studies
England

Catalogue Data

OBNB ID GBB623217
ISBN 10 1292104805
ISBN 13 9781292104805
Type BibliographicResource, Book

ISBD

P1008>Scandinavian Scandinavian edition, 2nd edition
P1053 xvii, 469 pages
P1042 Includes bibliographical references and index.

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Principles of marketing by Philip Kotler. ISBN 9781292104805. Published by Pearson in 2016. Publication and catalogue information, links to buy online and reader comments.