Store brands and the role of advertising :: Rachel Griffith :: Centre for Economic Policy Research :: OBNB, the Open British National Bibliography

Publication Data

Title Store brands and the role of advertising
Author Rachel Griffith
Contributors Michal Krol, Kate Smith, Centre for Economic Policy Research
Publisher Centre for Economic Policy Research
Publication date 0000
Publication location London, UK

Descriptive Notes

"Submitted 05 October 2015."

Topics

House brands :: Great Britain :: Econometric models
Advertising :: Great Britain :: Econometric models
Brand choice :: Great Britain :: Econometric models
Consumer behavior :: Great Britain :: Econometric models

Catalogue Data

OBNB ID GBB631842
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 50 pages
P1042 Includes bibliographical references.

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Store brands and the role of advertising by Rachel Griffith. Published by Centre for Economic Policy Research. Publication and catalogue information, links to buy online and reader comments.