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Taking technology to the market : a guide to the critical success factors in marketing technology

Ian Linton

Publication Data

Title Taking technology to the market : a guide to the critical success factors in marketing technology
Author Ian Linton
Publisher Gower
Publication date 2016
Publication location Farnham, Surrey
Language English

Descriptive Notes

Previously issued in print: 2012.

Topics

New products :: Marketing
017778954

Catalogue Data

OBNB ID GBB642839
ISBN 10 1317046986
ISBN 13 9781317046981
Type BibliographicResource, Book
Dewey Classification 620.00688

ISBD

P1053 1 online resource.
P1042 Includes bibliographical references and index.

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Taking technology to the market : a guide to the critical success factors in marketing technology by Ian Linton. ISBN 9781317046981. Published by Gower in 2016. Publication and catalogue information, links to buy online and reader comments.