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Direct-to-consumer marketing 2001 : converting patient awareness into drug prescriptions in the US and Europe

Publication Data

Title Direct-to-consumer marketing 2001 : converting patient awareness into drug prescriptions in the US and Europe
Publisher Datamonitor
Publication date 2001
Publication location New York
Language English

Descriptive Notes

In ring-binder.
Reference code DMHC1591.

Topics

Pharmaceutical industry :: Marketing
005398868

Catalogue Data

OBNB ID GBA232935
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 615.190688

ISBD

P1053 171 p.

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Direct-to-consumer marketing 2001 : converting patient awareness into drug prescriptions in the US and Europe. Published by Datamonitor in 2001. Publication and catalogue information, links to buy online and reader comments.

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