Strategic marketing management : planning, implementation and control :: R. M. S. Wilson :: ISBN 0750633999 :: Butterworth-Heinemann 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing management : planning, implementation and control
Author R. M. S. Wilson
Contributor Colin Gilligan
Publisher Butterworth-Heinemann
Publication date 1998
Publication location Oxford
Language English

Topics

Marketing :: Management :: Study and teaching (Higher) :: Handbooks, manuals, etc.
005604649

Catalogue Data

OBNB ID GB98X4872
ISBN 10 0750633999
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed.
P1053 1 v (various pagings)

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Strategic marketing management : planning, implementation and control by R. M. S. Wilson. ISBN 0750633999. Published by Butterworth-Heinemann in 1998. Publication and catalogue information, links to buy online and reader comments.