The mass marketing of politics : democracy in an age of manufactured images :: Bruce I. Newman :: ISBN 0761909591 :: Sage Publications 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title The mass marketing of politics : democracy in an age of manufactured images
Author Bruce I. Newman
Publisher Sage Publications
Publication date 1999
Publication location Thousand Oaks
Language English

Contents: The impact of marketing on democracy
From party politics to mass marketing
The ABC's of marketing
The information highway
Strategy
The art of crafting an image
The permanent campaign
The solution.

Topics

Political campaigns :: United States
Marketing :: United States
Presidents :: United States :: Election
Democracy :: United States
United States :: Politics and government :: 20th century
United States

Catalogue Data

OBNB ID GB9966873
ISBN 10 0761909591
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 324.0688

ISBD

P1053 xviii, 166 p.
P1042 Includes bibliographical references and indexes.

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The mass marketing of politics : democracy in an age of manufactured images by Bruce I. Newman. ISBN 0761909591. Published by Sage Publications in 1999. Publication and catalogue information, links to buy online and reader comments.