Title from slip case.
In slip case.
Developing brands with qualitative market research / Jon Chandler, Mike Owen - Developing advertising with qualitative market research /Judith Wardle - Delivering results in qualitative market research / Geraldine Lillis.
Qualitative market research : principle and practice. ISBN 0761972722. Published by SAGE in 2002. Publication and catalogue information, links to buy online and reader comments.