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Qualitative market research : principle and practice
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Qualitative market research : principle and practice

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In slip case.

Contents

Developing brands with qualitative market research / Jon Chandler, Mike Owen - Developing advertising with qualitative market research /Judith Wardle - Delivering results in qualitative market research / Geraldine Lillis.

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Qualitative market research : principle and practice. ISBN 0761972722. Published by SAGE in 2002. Publication and catalogue information, links to buy online and reader comments.

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