The way things never were
Good ideas and how to generate them
Problems in search of solutions
What would croesus do? taking the perspective of an unconstrained consumer
Why dont you feel my pain? internalizing the external effects of decision making
Solutions in search of problems
Where else would it work? looking for idea arbitrage opportunities
Would flipping it work? trying things the other way around
Problem solving with a purpose
Principled problem solving: a guide to thinking inside the box
The case for honest tea
Reinventing regulation
Implementing why-not.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Why not? : how to use everyday ingenuity to solve problems big and small by Barry Nalebuff. ISBN 1591391539. Published by Harvard Business School in 2003. Publication and catalogue information, links to buy online and reader comments.
