Destination branding : creating the unique destination proposition :: ISBN 0750659696 :: Elsevier Butterworth-Heinemann 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Destination branding : creating the unique destination proposition
Contributors Nigel Morgan, Annette Pritchard, Roger Pride
Publisher Elsevier Butterworth-Heinemann
Publication date 2004
Publication location London
Language English

Descriptive Notes

Previous ed.: 2002.

Topics

Advertising :: Tourism
Tourism :: Marketing
006895467

Catalogue Data

OBNB ID GBA4Z3178
ISBN 10 0750659696
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 338.47910688

ISBD

P1008>2nd 2nd ed.
P1053 xx, 314 p.
P1042 Includes bibliographical references and index.

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Destination branding : creating the unique destination proposition. ISBN 0750659696. Published by Elsevier Butterworth-Heinemann in 2004. Publication and catalogue information, links to buy online and reader comments.